Sullivan St, SoHo — Open Daily

Every sip tastes like the first morning you forgot to worry.

Cold-pressed juices, house-made smoothies, and crusty loaves pulled from the oven at dawn — all within a block of Washington Square Park.

6am

Ovens firing daily

100%

Local & seasonal produce

12

Years in the neighborhood

Fresh cold-pressed juices and artisan pastries on a marble counter

"Best juice bar in SoHo — the ginger tonic is life-changing."

— NYC Food Weekly

Freshly baked croissants
Interior of Blame The Juice with marble counters and fresh produce displays
Our Story

We started because the corner store juice tasted like regret.

In 2014, two friends walked past the same bodega on Sullivan Street every morning, watched the same fluorescent-lit display case, and decided something had to change.

Blame The Juice opened six months later with a used cold-press machine, a secondhand espresso maker, and a sourdough starter named after a song. Twelve years on, we're still pressing to order, still baking at dawn, and still the kind of place where regulars know your name before you do.

Every ingredient is sourced from farms within three hours of the city when possible. Every loaf is fermented long enough to matter. And every glass is poured with the kind of attention you'd give a friend.

Farm-fresh daily
No preservatives
Made with care
Find Us

Come say hello.

Address

10 Sullivan St
New York, NY 10012

Between Washington Pl W & 3rd St S, SoHo

Hours

Monday – Friday: 6:00 AM – 7:00 PM

Saturday: 7:00 AM – 7:00 PM

Sunday: 7:00 AM – 5:00 PM

Contact

13045562345

Walk-ins welcome — no reservation needed

Send us a note

Questions, catering inquiries, or just saying hi — we read everything.

Map view of Sullivan Street in SoHo, New York

10 Sullivan St

New York, NY 10012 — SoHo

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